Indus Motors 2018
The Dealer, Treated Like a Car Portal
A standardised brand system for 1000+ outlets, plus a dealer website that behaves like a car portal.
- Brand Identity
- UI / UX
- Digital Product
A structured, standardised positioning of brand elements across 1000-plus outlets and their marketing materials was the first priority — building toward an “All-India No. 1 Position” brand, with innovative customer-interactive online tools and events as the focus.
We treated a dealer website like a “car portal”: price, offers, buy, sell, exchange, used cars and services on a single platform, with a supporting mobile application — all within the limitations of an authorised dealer. An outstanding teaming-up of our UI/UX experts with the Indus IT, marketing and service divisions made the result path-breaking for the dealer segment.
