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Chungath Jewellery 2019

101 Nostalgic Years of Gold

A black-and-white musical treat for a 101-year-old jeweller — the most-shared rebrand of the year.

  • Rebranding
  • Film / TVC
  • Engagement Marketing
Chungath Jewellery 101-years rebrand magazine spread, an ensemble cast in traditional Kerala white and gold.

A rebranding campaign for Chungath Jewellery on their 101-year completion. A black & white visual and musical treat, strengthened by a traditional environment, made this campaign strike both older and younger minds — and won the “Most Popular Television Advertisement of the Year” award.

A festival-season follow-up of TVCs recapped “101 nostalgic years of gold history”. The overwhelming response from younger minds — through Musically, Instagram, Dubsmash and even the trolls — raised the engaging aspect of the campaign and earned a mass reach for the rebranding exercise.

Black-and-white stills from the Chungath musical TVC.
101 Nostalgic Years of Gold — the campaign film.
Festival-season recap TVC.
Designer Collection brand TVC.
Instagram and social reactions to the campaign across younger audiences.
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