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ITHACA Clothing Company 2019

DUEL — A Greek-Flavoured Fashion Film

Rebranding a clothing house as “a Greek island named brand”, against a market drunk on American flavours.

  • Rebranding
  • Fashion Film
  • Brand Strategy
Cinematic stills from the ITHACA DUEL fashion film, warm Greek light.

When the rebranding task began, “a Greek island named brand” opened up our strategy — to build ITHACA around the Greek fashion industry while every major and upcoming brand was busy expressing American and European flavours.

The Greek-flavoured fashion film “DUEL” communicated the inner happiness of an individual, even within a duality. The film also played in an innovative “parallel-arced” cinema scope, inspired by the brand logo and treated as a future visual-culture criterion of the brand. A self-collar brochure for the debut collection made a huge impact for the rebranding campaign.

DUEL — the Greek-flavoured fashion film.
DUEL — parallel-arced cinema cut.
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